BlackBerry is Number 1 Smartphone in the UK

Posted in Handset News about 3 months ago by Robert - Comments (1)

Research firm GFK from shows that Blackberry devices are the best-selling smartphones for the second time running in 2011. BlackBerry averaged 27.7 per cent market share in 2011 and also accumulated 8.5 million UK subscribers the latest data shows.

The rise in sales is due to young people using BlackBerry devices as there are many different budget handsets available to them which are affordable. Also Blackberry Messenger is a very key feature to younger people as they can all keep in contact through the secure messenger service. The fact that Blackberry messenger compresses the data so it’s easier to send pictures through BBM as it is also known.

Another big factor is the price of the Playbook being reduced due to the struggle in sales. This would have got more people interested in the Playbook which would have increased sales slightly. UK Blackberry Managing Director Stephen Bates said the company had “learn a lot” from the experience of the PlayBook, in an interview in the Daily Telegraph. He also admitted that “if you don't have a BlackBerry then it's not the tablet for you”. He explained that the PlayBook was about extending the Blackberry experience for customers.  The PlayBook's 2.0 software, which has been announced by RIM is reportedly going to launch in February, in an attempt to resolve any mistakes made from the first PlayBook OS and make it a better experience.

This is positive news for Blackberry who has taken a lot of negative flack in 2011. This welcome boost should take Blackberry into 2012 with more confidence.

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